Annex Communication Ltd. is looking for a strategic, analytical, and creative professional to join its team as Senior Executive – Strategic Planning.
This opportunity is ideal for someone who can understand consumer behavior, market dynamics, brand challenges, and communication trends and transform those insights into strategic recommendations that drive meaningful business impact.
If you enjoy research, strategy, storytelling, and developing ideas that shape successful campaigns, this could be your next career opportunity.
Position: Senior Executive – Strategic Planning
As a Senior Executive – Strategic Planning, you will work closely with clients and multidisciplinary internal teams to develop strategic communication frameworks, campaign directions, and integrated marketing plans aligned with business and marketing objectives.
You will play an important role in shaping campaign thinking from the initial research and insight stage through execution and post-campaign evaluation.
Key Responsibilities
The selected candidate will be responsible for:
- Developing strategic communication frameworks and integrated campaign plans.
- Conducting target audience research and identifying meaningful consumer insights.
- Performing competitive analysis and monitoring market trends.
- Developing creative campaign directions and brand positioning recommendations.
- Recommending effective communication and channel strategies based on campaign objectives and audience behavior.
- Collaborating with creative, digital, media, and client servicing teams to maintain strategic alignment throughout campaign execution.
- Preparing strategic proposals, presentation decks, and campaign recommendations.
- Developing post-campaign performance reports and extracting actionable insights.
- Translating research, data, and market intelligence into effective marketing strategies.
- Staying updated on emerging media, consumer behavior, technology, culture, and industry trends.
Requirements
Annex Communication Ltd. is looking for candidates with a strong combination of analytical thinking, creativity, communication skills, and marketing knowledge.
The ideal candidate should have:
- Proven experience in strategic planning, brand planning, or communications strategy within an agency environment.
- Strong understanding of Digital, Social, Print, and emerging media channels.
- Excellent analytical and conceptual thinking abilities.
- Strong storytelling and narrative-building skills.
- Advanced proficiency in MS PowerPoint, Excel, and Word.
- Ability to transform data and consumer insights into actionable marketing strategies.
- Strong presentation and communication skills.
- Ability to collaborate effectively with multidisciplinary teams.
- Curiosity about brands, consumers, culture, technology, and changing market trends.
Why This Role Matters
Great campaigns start with great thinking.
Strategic Planning plays a critical role in answering the questions that shape successful campaigns:
Who are we talking to? What do they need? What should the brand stand for? Where should we communicate? And how can we create measurable impact?
As part of the Strategic Planning team, you will help turn research and consumer insights into clear strategic directions that guide creative ideas, media decisions, and campaign execution.
This role provides an opportunity to work across research, brand strategy, communication planning, campaign development, and performance analysis while contributing to solutions that create real business impact.
Who Should Apply?
This position is particularly suited to professionals who enjoy:
- Researching consumer behavior and market trends
- Developing brand and communication strategies
- Finding meaningful insights in data and research
- Turning complex information into simple strategic recommendations
- Building compelling campaign narratives
- Working with creative, digital, media, and client servicing teams
- Following changes in culture, technology, media, and consumer behavior
- Solving business and communication challenges through strategic thinking
If you are curious, analytical, creative, and passionate about brands, consumers, and communication strategy, this is an opportunity to take your career to the next level.
Apply Now
Annex Communication Ltd. is hiring for the position of Senior Executive – Strategic Planning.
